Email, Services

Having A Professional Email Address

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When it comes to your personal and business brand, your professional email address may be undoing all your hard work. Over the years, I’ve seen a lot of email addresses – and I’ve had a chance to make observations through the eyes of hiring manager, consultant, client, volunteer and colleague.

 

Your email address brands you, even when you’re not working

 

If you want to be professional, you have to think about how your email address represents you. Even if you’re merely using your email address for personal reasons, it’s likely that many members of your business network see your personal address.
That’s because everyone you contact becomes a member of your network:
 

Store owner who runs the mailing list for specials
Yoga instructor who sends you a mailer on upcoming classes
Meetup group you joined and never managed to attend
Parent class rep at your kids’ school – and  everyone on the shared contact sheet
Dating site people you saw once
Parent you met at the park and decided to join for coffee, since you both work in the same industry
Friend you met at fitness class, who knows about how to set up that thing on the computer
Guy you met at the charity event, who mentioned he could send you a discount code for an event at the art gallery

 
Most of those people may not profile as “business” or “professional” contacts, per se, but they’re part of your network and thus your professional life. In fact, even if you’re on mat leave, still in college, backpacking, vacationing, parenting, socializing or otherwise wearing your “non-career” hat, the contact you make may influence your future career and business. It’s all marketing and networking.
 
 
5 remedies for common email address mistakes

Relax – there are several solutions for typical email address mistakes:

 

Get your own email account, if you’re sharing one. Your ISP and gmail offer a variety of options. Click here for my preferred provider – I’m an affiliate


Change the name of your existing email account. Your ISP may help you. Or you can easily set up a new Gmail account.


Set up additional profiles if you use Microsoft Outlook.


Forward all your email to the account you check most, if you don’t know how to set up more than one profile on Outlook or your smartphone.


Purchase a domain name and set up an email address to match. You can do this even if you do not run your own business. Consider jane@realestatemagic.com or dsmith@atlantabanker.com, for example. 

 

It gets even worse

 

I wrote this article on common email address mistakes because of a random discovery on LinkedIn. For years, I’ve recoiled in mock horror upon seeing women sharing their husband’s email addresses. But then I saw something that shocked me even more. For whatever reason, it seemed even worse than the usual email address mistakes. I saw a husband and wife sharing a single LinkedIn account. It made no sense to me. Why would you share a career profile on a virtual resume site? It boggles my mind. But more on LinkedIn (and Twitter) later.
 
What deadly email address mistakes have you spotted? What tips do you have?
 
 Note: all email address given are fictitious and were generated for the purposes of this article. No connection to a real living or dead person or existing or closed business is made or implied. Any connection is purely coincidental.