For strategic and ongoing assistance, our team will consult on everything from campaign setup and design to deliverability, best practices, and beyond.
For strategic and ongoing assistance, our team will consult on everything from campaign setup and design to deliverability, best practices, and beyond.
Email retargeting works by taking the information you have on your customers and using it to create only the most relevant, highly targeted email campaigns suited for their needs. To do this, you need to have at least a basic understanding of behavioral marketing. This is the practice of monitoring and tracking the behaviors of your targeted audience members. Typically, this is done by tracking their website and purchase activities. It can also be done through the use of third-party applications to monitor further how they may be engaging with your brand.
As with any other aspect of your email marketing campaigns, there are several best practices that you need to consider before you start building your own email retargeting campaigns. You want to ensure the success of your email retargeting efforts, and these best practices can help you do just that.
Email segmentation is the process of splitting up your emailing list into more detailed, highly targeted lists. Segmentation helps you further target those who are looking for specific information. It ensures that you aren’t sending emails to those who’ve already purchased a specific product or taken another specific action (such as downloading a report, etc.)
You’ll want to start sending your email retargeting emails right after someone’s clicked off your website entirely. The sooner you land in their inbox, the more likely they are to return to your site and reconsider the service/product that they passed up initially.
If you’ve noticed an increase in your inactive subscribers, using email retargeting is a great way to remind these subscribers why they subscribed in the first place. The idea is to remind them of what piqued their interest in the first place and encourage them to reconsider acting on a CTA.
Discovery Sessions, Brand Audit, Prioritize Goals, Audience Overview, Customer Engagement, Marketing Campaigns, Business Strategies
Logos, Booklets, Brochures, Websites, Catalogues, Banners, Branding, Tradeshow Booths, Packaging, Social Media Campaigns, Posters, Collateral
Websites, E-Commerce, Content Creation, Email Creation, Organic SEO, Responsive Sites, Apps,Interactive Maps
In-depth sessions on your brand and your target audience. There are many topics we can discuss and at the end of the session we'll plan the action steps needed to move your business forward
Discovery Sessions, Brand Audit, Prioritize Goals, Audience Overview, Customer Engagement, Marketing Campaigns, Business Strategies
Logos, Booklets, Brochures, Websites, Catalogues, Banners, Branding, Tradeshow Booths, Packaging, Social Media Campaigns, Posters, Collateral
Websites, E-Commerce, Content Creation, Email Creation, Organic SEO, Responsive Sites, Apps,Interactive Maps
In-depth sessions on your brand and your target audience. There are many topics we can discuss and at the end of the session we'll plan the action steps needed to move your business forward
What started as a home-based shop has blossomed into a full-service digital solutions agency that serves companies across the globe. Our mission is to use cutting edge web design, user experience, and digital marketing to significantly grow businesses. We want the businesses we work with to achieve their marketing goals. Web development is both an art and a science and we strike the perfect balance to hit specific results.
What We Do
Discovery Sessions, Brand Audit, Prioritize Goals, Audience Overview, Customer Engagement, Marketing Campaigns, Business Strategies
Logos, Booklets, Brochures, Websites, Catalogues, Banners, Branding, Tradeshow Booths, Packaging, Social Media Campaigns, Posters, Collateral
Websites, E-Commerce, Content Creation, Email Creation, Organic SEO, Responsive Sites, Apps,Interactive Maps
In-depth sessions on your brand and your target audience. There are many topics we can discuss and at the end of the session we'll plan the action steps needed to move your business forward
From site product solutions, to whiteboards, to delivered product.
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